I noticed this over the weekend and thought I’d missed an announcement about it or something, but it turns out Facebook only announced this earlier today (Monday) and Mashable just posted something about it two hours ago. Facebook has started grouping items in your News Feed by topic, and is linking them to the most relevant Facebook Page too. It’s pretty rad.
As you can see in these example from my News Feed, the algorithm is smart enough to figure out you’re probably referring to Kanye West when talking about Kanye (ditto with Britney & Britney Spears, a slightly more common name):
The algorithm also seems to be looking at the content and/or metadata of links you’re sharing too to figure out what topic to associate it with, like in this example from the News Feed of coworker David Pait at Cox Media Group Orlando:
Next step, letting admins of those Facebook Pages (that are being linked to with each topic) see those updates (where privacy settings would allow it)? That would be pretty cool for social media listening & monitoring purposes.
And just so you don’t think everything in my News Feed is about singers